When I was just starting my business, I didn't really put a lot of effort into being consistent and it showed because I didn't gain a lot of new clients. Some days I would spend a few minutes on marketing, other days I wouldn't even think about. There was no plan. Getting a new client was so exciting that I just took each task as it came to me and didn't really think about a premeditated process. Once I started putting effort into streamlining my business processes and dedicating time each day for marketing, I began to see a lot more results and the results were surprisingly consistent as well! In fact, I started getting new clients on a weekly basis.
You can compare starting a business with running a marathon. You have to get up everyday and train to run that far. It is much easier for a runner to train consistently over the course of the year so that they can meet their goal of finishing the race. Most people would not have much success finishing the marathon without training on a consistent basis.
Bottom line: being consistent over a long period of time will mean you are more likely to hit your goals. There are a lot of areas in a business that you should be consistent: branding, customer service, and marketing to name a few.
In business and life, consistency is the key to success.
Here are a few specific ways you can use consistency to take your business to the next level:
Commit 30-60 minutes a day to marketing your photography business. You can even have each marketing task within that time period scheduled. An example could be:
- 20 minutes on a new blog post
- 10 minutes updating social media
- 15 minutes researching and emailing or calling local businesses that would be great to partner with
- 15 minutes adjusting your Facebook and Google ad campaigns.
Create a step by step process that you follow with each client and use it as a checklist. Read this blog post for a sample process for portrait photographers.
You can also streamline your email communications. Figure out what emails you are sending repeatedly and start using templates instead of typing a unique email each time. I've found that communications with clients tend to follow a similar path each time. They all have similar questions and needs. Therefore, creating a series of emails in advance will save you time and create a more consistent feel within your business. You can eventually hire an assistant to reply to emails for you using your templates.
Always maintain consistent branding. This means using the same logo, fonts, colors, and voice throughout all of your communications. Your website should have the same look and feel as your business cards, social media profiles, print marketing materials, and whatever else you use in your business.
What ways have you found you can be more consistent in your business or what ways could you become more consistent? Has consistency brought you success? Please share your story with us in the comments.