Below are 8 quick and free actions you can take right now to get more clients for your photography business.
#1 Tag Your Clients in Facebook Photos on Your Facebook Page – 30-60 Minutes
Before Facebook, word of mouth was a lot harder to come by. Your clients may have hung your photography on their walls and maybe it started conversations when they had visitors to their home or when the topic of photography happened to come up in a conversation. However, now with Facebook your client’s walls are virtual and their friends can come visit 24 hours a day, 7 days per week.
Every time you tag someone in a photo on Facebook, their entire network of friends are able to see your work. You do have to be friends with your clients using your personal profile in order to tag them. If you're not, then you can send them an email asking them to tag themselves with a link to the album.
- Upload your client images to albums on your Facebook page.
- Request permission to tag them or ask them to tag themselves.
- Watch the comments and likes roll in.
#2 Add Social Proof to Your Website – 20 Minutes
Social proof allows potential clients to see that you are a great photographer. It allows other people to market and sell for you. You can add social proof in these ways:
- Add client testimonials to the sidebar of your website using a Quote Plugin if you are on WordPress or add a testimonials page or insert them on various pages throughout your website.
- If you do not have testimonials, email your more recent clients and request them.
#3 Submit Your Top Three Best Images for Publication or in Contests – 60 Minutes
In addition to great exposure, getting published or winning a contest is a great reputation builder and is also something you can add to your about page to build credibility with potential clients.
- Find your top three best images.
- Find 3 publications, blogs, or contests to submit to.
- Submit your work.
#4 Get a Portfolio App for your Smart Phone – 10 Minutes
When you are on the go and someone asks what you do, wouldn't it be fantastic and really stick out in their mind if you were able to show them what you do? Go beyond the basic business card and hand them your phone for a quick peek. This will leave you at the top of their mind the next time they think of a photographer. After they look at your portfolio, hand them a business card so they can stay in touch. If you use Square Space for your website, they have a portfolio app that connects to your website's galleries, click here to download.
#5 Make a List of Five Related Businesses in Your Community that You Could Partner with for Cross Promotion – 90 Minutes
Partnering with local businesses allows you to reach their customers. If you are a child portrait photographer think of other businesses in your community that target moms with young children – clothing stores, children’s activities, etc. Wedding photographers can look for businesses who target brides – bakeries, wedding planners, etc.
- Make a list of 5 related businesses that you want to partner with.
- Create a strategy where you both would benefit from partnering together. Can you exchange ads on your websites, leave flyers are each others locations, or create a community event together?
- Get in touch with each business over the phone or via email to propose your idea.
- If they accept, follow through on the idea and partner together.
#6 Ask for Referrals – 60 Minutes
Your past and current clients are your best source of new business. If you gave them great results then they will happily give your name to their friends. You don’t have to wait for this to happen, you can email them right now and ask using incentive.
- Create a referral offer that will give your client incentive to refer people to you. The key is to make it very enticing. It works best if both your client and their friend get a benefit. Think of adding more value rather than discounting your services.
- Craft an email template that thanks your client for being a loyal customer and lets them know how much you enjoy working with them. Let them know you've launched a referral program and offer it to them. Send this to your email list or each client individual if you don’t have an email list yet.
- Reply to any emails you get, thanking them. When someone is referred to you, make sure to thank your client that sent them your way.
#7 Learn SEO Basics and Apply Them to the Main Pages of Your Website- 60 Minutes
Every single day potential clients are using search engines to find a photographer in their area. (Find out exactly how many are searching in your area using the Google Keyword Research Tool. Type in words like “photographer in los angeles” and it will show you how many people are using that search term in Google).
Learn the basics of Search Engine Optimization (SEO) and start getting your website on the first page for those keywords. Let Google bring clients to you!
Here are some places to start:
Bonus: As time allows, go back through old blog posts and pages of your website and optimize them as well.
#8 Find Upcoming Events and Learn How to Participate – 60 minutes
Events can provide an excellent opportunity to reach a large number of people in a short amount of time. Plus, if they are the right events then they can bring you a ton of qualified potential clients. For example, wedding photographers can attend bridal shows and child portrait photographers can attend child activity or family fairs.
- Research what events are going to be happening in the next 6-12 months in your community related to your area of photography.
- Learn how you can get involved (booth rental, marketing opportunities or just attending and talking to people). Often times event organizers can also become cross promotion partners. Try to work out cross promotion opportunities that allow you to participate in the event for free in exchange for promoting it to your client base.
- Make a plan for attending the events.
Several of these are actions you can take on a regular basis, so be sure to revisit these ideas often or make them a part of your regular marketing activities.
The most important thing to do: take action.
Do you have other quick and easy marketing ideas that have worked for your business? Share them in the comments, we would love to hear about them!