Blogs are great for business because they provide tons of marketing opportunities. They are the perfect tool for communicating with potential clients. As photographers, we are so lucky because there are endless options for blog post content aside from just posting sneak peeks or your favorite images from recent clients. Because of our lovely images, our blog posts can come alive.
Keep in mind that, a quality and consistent blog is hard work and requires dedication. Posting great content consistently is key. The good news is that you can do this even if you do not have any new client work to show.
Start by creating an editorial calendar. An editorial calendar is a schedule of content you are going to write and when you are going to publish it on your blog. Commit to a posting schedule and stick to it. You can post weekly, biweekly or monthly - as long as you are consistent. It helps to get ahead of your schedule by creating content and then scheduling your blog posts to automatically publish at a later date. This will allow you to bank up content in case you hit any obstacles in life or with your posting schedule.
Here is an example of an editorial calendar a photographer may come up with:
Monday: A recent photo
Tuesday: Behind the scenes video
Wednesday: Tips for a better photography session
Thursday: A review of a great local photography location
Friday: Answer to an FAQ from your clients.
You obviously do not need to post every day; this is just an example to show variety of content. You can plan a week, month or even year in advance. You can also repeat ideas, for example every Tuesday post a behind the scenes video or mash up of what you did the previous week.
When you post, each post should be targeted to your specific audience and the type of client you are looking to photograph. Think of ways you can inform, provide benefits and be sure to showcase your work other than your images, such as behind the scenes or a sneak into your creative process.
To get you started, here are 10 blog post ideas for photographers:
- What to wear, fashion tips or photo shoot advice from a photographers or designers perspective: I have seen a few photographers include a section in their welcome packets or client information on what to wear. This idea can also be used as individual blog posts. For example, if you are browsing Pinterest and find a few outfits that would go together for a family portrait then create a blog post about it. You can also include images of a possible location in your area where the outfits would look great.
- A list of things to consider when booking a photography session or wedding photographer: You can include things like how long it will take to receive photos, what products are offered, how will clients use the images, personality of the photographer, or how clients can evaluate a photographers professionalism or skill.
- Video or text interviews talking with past clients about your services and their experience: testimonials are very powerful and they become more powerful online through voice and video. Whenever possible grab a quick video (this is works well if you have video on your DSLR, but you can do it even if it is with your smartphone). All you have to do is ask your clients a few questions on video at the end of a session or wedding. If you have them answer in complete sentences, you can then edit the video to remove your voice and only have them talking about you and your services.
- Recommended vendors: Working and partnering with other local businesses is great for local marketing. When writing blog posts about other vendors you can include with images you have taken of them in action, a review of their services from your perspective and testimonials from the clients you work with together. You can do this for other businesses such as make up artists, designers, florists, rental companies or facilities.
- Behind the scenes: Potential clients love to see what they will experience when working with you before they book a session or event. Grab as many videos, written stories and photos of you working with clients as you can and use that content in blog posts.
- A list of tips: You can make lists about anything for your blog. For example, you could write your top tips for keeping children/family/husband/pets happy during a photo shoot or a list of local businesses related to your target market. If you are a child photographer, what local businesses are serving parents?
- Best locations for portrait photography or weddings in your city: Get potential clients thinking about beautiful locations near you so they can see themselves in photos at those locations. Include photos or client images you have from those locations.
- Product reviews or product spotlights: Show off what you provide to clients. Create blog posts that showcase products, including what they look like from many angles, how they feel, where you put them, how to use them, ideas for using them. Include images of products you have delivered, such as albums, frames, greeting cards or how you package digital files.
- Show your creative process: Create a post with a video overview of what the process looks like when working with you. Walk through the steps a client takes and what the experience is like when they use your services. Show yourself working on images or before and afters showing your editing skills.
- Create an FAQ: Ask your social media audience or clients for questions they would love to ask you. Compile the questions into interview format with your answers. These questions could be "get to know me" questions or inquiries about your process, products or business. You could do this one time or have a question of the week on your blog.
Brainstorm some great ideas of your own and commit to creating them. While thinking about possible topics, focus in on your target audience. What type of information are they looking for related to photography? What information would help them as they research, plan and book your services? What type of content could you create to show them your services? What type of content could you create to show them what a great photographer you are?
As you go about your work day, consider everything a potential blog post.
I would love to see some unique blog posts you have created. Post a link in the comments.