Meeting people is a great way to establish relationships for your business that could turn into sales later on. It is important to always carry a clean, crisp stash of photography business cards with you. Business cards give you the ability to quickly and easily connect with other people after you have met or take the next step with people you already know who have asked you about your business.
Where to get photography business cards
Not a designer?
If you are having trouble designing the perfect business card, you are not alone. At a minimum the card should have your business name, your name, your phone number and a website address. Some cards also include a logo, physical address, email address or photos. You have several options for getting a great looking business card without having to design it yourself.
- Hire a local designer or find one online by referral
- Find a template on a marketplace like Etsy.com
- Hire a designer online using a website like Elance or oDesk
- Use the premade templates available from your printer
Take it one step further for a lasting impression
After you have given someone your business card, if they remember, they can view your work online or call you at a later date. However, I recommend taking the conversation one step further by taking your portfolio on the go. This can create a lasting impact on the other person, which will help them remember you and want to see more from you in ways a simple card exchange can not.
Here is a scenario: You've just met Susan through a mutual friend named Amy and she asks what you do. You tell her you are a photographer and she tells you she has been looking for someone to do family portraits. You could just hand her a business card and most likely that will end the conversation or you could say "I would love to photography your family. Actually right here on my phone I have a portrait session I just did last week for Amy." She will look at your work and it will do a few things. First, it will ensure she gets a taste of your work rather than leaving it to chance about her visiting your website later on. Second, she will easily remember the conversation because it is a very visual and unique thing to do. And third, if she loves your work she will be way more motivated to keep your business card safe so she can follow up with you later.
How to take your portfolio on the go
Option 1: If you have a SquareSpace website, you can also use the SquareSpace Portfolio App for iPad or iphone. It is a "minimal, unbranded app that synchronizes with all the galleries on your Squarespace website."
Option 2: Create a collection/folder of your photographs on your smart phone or tablet that is separate from personal photos. This way you can easily show professional photos, allowing the potential client to swipe through the gallery, without worrying about distractions.
Option 3: Carrying around a small print book with your portfolio (this works better if you tend to carry a purse or bag with you). With this approach you have to be careful to keep it looking crisp and clean, but it can make a great impact. You can have it branded and designed beautifully.
How to keep business cards crisp and clean
It is not a good reflection of your business if your business cards are dirty or wrinkled from floating around in your purse or wallet. A great way to keep them nice and clean is to use a business card holder. You can get them in a variety of colors and designs for under $10. Check out the options available on Amazon.com.
Examples of unique photography business cards
- 25 Unique Photography Business Cards
- 30 Crazy Business Card Examples on Mashable
- Creative Photography Business Cards on Design Your Way
Do you have a great business card or experience using them to draw in potential clients? I would love to hear from you in the comments!